Lean Harder Into Reels Content
The 8.85% posts ER already outperforms the nano-tier benchmark of 3.5-8%, but industry data shows Reels get higher reach than static posts for accounts under 50K followers like CECELIA ποΈ PHILLIPS (1,407 followers).
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Shifting more of the content mix to Reels could push the overall 9.28% ER even higher and strengthen the case for the 20-40% Reels rate premium brands pay over feed posts.
