Shift Budget Toward Reels Immediately
Their Reels are dramatically outperforming their static posts, which is consistent with the benchmark showing Reels get higher reach for accounts under 50K followers — and they are at 7,672.
Details
With their overall posts ER sitting at 6.69%, prioritizing Reels as their primary format can push their account-wide engagement rate closer to or above their current blended 7.09%. Aim to replace at least 50% of their upcoming static image posts with Reels to capitalize on this format advantage.
