Close the Engagement Rate Gap
The ER of 0.02-0.03% is drastically below the mid-tier benchmark of 1-2% for accounts in the 100K-1M range, meaning the account is underperforming its tier by roughly 30-100x.
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Since 73% of brands prioritize engagement rate over follower count, closing even a fraction of this gap toward the 1-2% benchmark would directly increase the $250-$1,000 brand deal value tier for Cristina Colyer | Women’s Fat Loss & Metabolism Coach.
