Shift More Budget Toward Carousel Posts
The account's Posts ER sits at 33.64% versus a Reels ER of 28.26%, meaning static and carousel content is already outperforming video content by over 5 percentage points.
Details
Given that industry benchmarks show carousels lead all formats at 0.55% average ER, doubling down on carousel posts — aiming for at least 3 per every 5 posts — could help sustain and grow the already exceptional 33.17% overall engagement rate. Repurposing the highest-liked content into multi-slide carousels can test whether the format extends the median 582 likes per post.
