Shift Feed Strategy Toward Reels
Jean's Reels are dramatically outperforming their static posts — 53.6% ER versus 1.5% ER for standard posts — yet only a fraction of their 26 analyzed posts appear to be Reels.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Jean sits at 50,085, Jean is at the exact threshold where this advantage is most impactful. Aim to convert at least 60% of their upcoming content calendar to Reels to capitalize on this outsized performance gap before Jean scales past the 50K ceiling.
