Replace Reels With Carousel Posts
their Reels are severely underperforming at a 0.22% ER compared to their Posts ER of 1.96% — nearly a 9x gap.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, and their own post data confirms static or multi-image formats are dramatically outperforming video for their audience. Shift at least 3 out of every 4 uploads to carousel or static posts immediately, and reserve Reels only for experimental reach testing until their Reel engagement recovers.
