Shift Weight Back to Static Posts and Carousels
Laura Thonne's static/carousel Posts ER sits at 4.13%, notably higher than the Reels ER of 3.19%.
Details
Since 73% of brands prioritize engagement rate over follower count, prioritizing feed posts and carousels over Reels for the next 5-10 uploads could lift the overall ER above the current 4.08% average and strengthen pitches to brands at the $25-$75/post rate tier.
