Shift Budget Toward Posts Over Reels
CASPER LÖWEEN's static and carousel posts are outperforming their Reels significantly — Posts ER sits at 8.19% versus Reels ER at just 4.03%, nearly double the engagement.
Details
Since their overall account ER of 7.74% already exceeds the nano-tier benchmark ceiling of 8%, doubling down on the post format that drives that number is the fastest way to protect and grow it. Aim for a content split of at least 60% posts to 40% Reels until their Reels ER closes the gap.
