Leverage the Elite Engagement Rate
Caroline's 17.05% ER crushes the nano-tier benchmark of 3.5-8%, putting the account in 'excellent' territory for the bracket.
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This should be used as leverage when pitching brands—since 73% of brands prioritize engagement rate over follower count, the ER stat should be led with rather than the 1,689 follower count in outreach and rate cards.
