Double Down on Reels Production
Carolyn Estephany's Reels are outperforming their static posts by a significant margin — 4.0% ER versus 2.19% for regular posts — which means every Reel they publish is nearly doubling their average engagement output.
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Aim to shift at least 50% of their weekly content calendar to Reels to capitalize on this gap. Given that 73% of brands prioritize engagement rate over follower count, a higher Reels-driven ER directly strengthens their brand deal positioning within their $2,000–$10,000 per post range.
