Shift Content Mix Toward Carousels and Statics
Caro Fernández's Posts ER (2.1%) is significantly outperforming the Reels ER (1.34%), yet heavy production time is likely being invested in Reels.
Details
Rebalance the content calendar to prioritize carousel/static posts, which align closer to the best-performing format, while still using occasional Reels for reach since they perform better for accounts under 50K followers.
