Prioritize Reels With Conversations
Reels are the strongest measured format at 5.67% ER versus 4.71% for posts, and industry benchmarks report higher Reel reach for accounts under 50K followers; with 4,155 followers, Reels should be the first format for new content ideas.
Details
End each Reel with one specific question and use the 9-comment median as the starting benchmark for evaluating discussion.
