Shift to Carousels to Lift ER
The current engagement rate of 0.01% is drastically below the mid-tier benchmark of 1-2%, and Reels ER matches Posts ER at 0.01%, meaning neither format is working.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — so replacing at least 50% of the next 10 posts with carousel content is the single fastest format-level lever available. Start by repurposing existing content into multi-slide carousels with a strong hook on slide one to force swipe-throughs and signal value to the algorithm.
