Replace Reels With Carousel Posts
Dishani Guha's Reels are severely underperforming at a 0.06% ER, compared to Dishani Guha's Posts ER of 0.47% — nearly 8x higher.
Details
Industry benchmarks show Reels get higher reach advantages primarily for accounts under 50K followers, which does not apply to Dishani Guha's 198,847-follower account. Shift Dishani Guha's content calendar to prioritize carousels, which benchmark at a 0.55% ER industry-wide, giving Dishani Guha the best realistic path to closing the gap between Dishani Guha's current 0.36% overall ER and the 1-2% mid-tier benchmark.
