Shift More Budget Toward Reels Content
Benita Samson's account sits at 38,200 followers, which falls under the sub-50K threshold where Reels are benchmarked to deliver higher reach than other formats.
Details
With Benita Samson's current posts ER at 1.87% — already below the 2.5-5% micro-tier benchmark — prioritizing Reels can close that gap, since Reels command the highest format-level engagement and a 20-40% premium in brand deal value compared to standard feed posts. Aim to convert at least 50% of Benita Samson's next 10 posts into Reels and track whether Benita Samson's median likes (currently 543) and median comments (currently 97) rise within 30 days.
