Shift Feed Mix Toward Carousels
Anjali Shukla's current engagement rate of 0.49% sits well below the mid-tier benchmark of 1-2%, and their like/comment ratio of 3.1:1 suggests their audience is willing to interact beyond passive likes.
Details
Industry data shows carousels average 0.55% ER versus static images at 0.45%, so replacing static posts with multi-slide carousels — especially for career advice frameworks or step-by-step guides — is a direct lever to close the gap toward benchmark. Aim to make at least 50% of their next 10 posts carousels and track whether median likes move above their current 818.
