Switch to Reels to Maximize Reach
Career Launcher's current engagement rate is 0.1%, far below the 2.5-5% benchmark for micro accounts its size (35,256 followers).
Details
Industry data shows Reels get higher reach specifically for accounts under 50K followers, and Reels command a 20-40% premium in brand deals — making this format the highest-leverage move Career Launcher can make right now. Commit to posting at least 3 Reels per week for the next 30 days and track whether its median likes (currently just 36.5) begin to climb.
