Shift Feed Strategy Toward Reels
Can’t Run Can Coffee's Reels are already outperforming their static posts with a 2.32% ER versus 1.41% for posts, yet their overall account ER of 1.43% suggests Reels are underrepresented in their content mix.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, prioritize publishing at least 3 out of every 4 pieces of new content as Reels to pull their overall ER closer to the nano-tier benchmark of 3.5-8%.
