Shift Volume Toward Posts Over Reels
Posts are outperforming Reels by a significant margin — 22.0% ER vs.
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8.59% ER — meaning static and carousel content resonates far more deeply with the 2,248 followers. Prioritize publishing more feed posts and carousels in the content mix, and reserve Reels primarily for discovery and reach rather than expecting them to drive core engagement numbers.
