Shift Feed Mix Toward Reels
cannelle's Reels are already outperforming their static posts — 4.85% ER versus 3.91% for posts — so increasing their Reels output directly targets their highest-performing format.
Details
Aim to make Reels the majority of their weekly content cadence across the 28 posts analyzed to compound that advantage. Even a modest shift could push their overall 4.18% account ER higher, reinforcing their already excellent standing within the mid-tier (100K–1M) benchmark of 1–2%.
