Shift Posting Strategy Toward Reels
Reels are already outperforming static posts — 0.57% ER versus 0.19% ER on posts — yet overall engagement sits at just 0.25%, well below the 3.5-8% nano-tier benchmark.
Details
Since Reels get higher reach for accounts under 50K followers, prioritizing Reels in the content mix is the single fastest lever to close that gap. Aim to make at least 60-70% of upcoming content Reels to capitalize on the format where the audience is already responding.
