Shift Budget Toward Posts Over Reels
cam hicks' Posts ER is 4.35% versus a Reels ER of just 2.27% — nearly double the engagement on static or carousel content.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% as averages, the account is significantly outperforming on Posts specifically, so that format should be prioritized for highest-value content drops. Aim for at least a 2:1 ratio of Posts to Reels in the content calendar until the Reels ER closes the gap with the Posts ER.
