Calum Goddard-Mocklow's InstagramEngagement

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calumgoddard
Calum Goddard-Mocklow

@calumgoddard · 59.4K followers

0.00%

Top 5% of creators your size

Your audience is 3x more engaged than average

$500-$2K per post

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LowAverageGoodExcellent
1.9K
Median Likes
28
Median Comments
20
Posts Analyzed
$500 – $2Kper sponsored post

Based on 59.4K followers · 3.19% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @calumgoddard to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @calumgoddard's $500-$2K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @calumgoddard's instagram audience is a fit and ask for $500-$2K per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Comments Into Conversation With CTAs

The like-to-comment ratio sits at 36.4:1, meaning Calum Goddard-Mocklow is generating strong passive engagement but relatively few active responses — the median post earns 1,866 likes but only 27.5 comments.

Details

Adding a direct, specific question or prompt in every caption converts passive likers into commenters, which signals higher-quality engagement to the algorithm and can push the already-excellent 3.19% ER even further above the 2.5-5% micro-tier benchmark.

Move 02

Prioritize Carousels To Maximize Algorithmic Reach

Among the three main content formats, carousels lead with a 0.55% average ER versus 0.52% for Reels and 0.45% for static images — and the current 3.19% ER already outperforms those benchmarks, suggesting the audience is highly receptive.

Details

Auditing the last 20 posts to identify which format the top-performing content uses, then shifting at least 50% of the posting schedule toward carousels, will compound that engagement advantage and protect the excellent rating.

Move 03

Leverage ER To Negotiate Higher Brand Rates

With 59,433 followers and a 3.19% engagement rate rated excellent for the micro tier, Calum Goddard-Mocklow is in a strong position given that 73% of brands now prioritize ER over follower count.

Details

At the standard $10-25 per 1,000 followers range, the baseline feed post value is $594-$1,484, but Reels command a 20-40% premium on top of that — meaning Reels-based brand deals should be pitched at the upper end of the $500-$2,000 estimated range and a rate card should be published, which data shows helps creators close deals 40% faster.

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Calum Goddard-Mocklow's Instagram Engagement Rate: 3.19%