Lean Into Static Posts Over Reels
Caitlin Kemraj 🦋's Posts ER (19.49%) currently outperforms the Reels ER (16.01%), even though industry data shows Reels typically get higher reach for accounts under 50K followers.
Details
Since the account is at 1,452 followers, Reels should be tested for reach, but feed posts should be prioritized for engagement-driven CTAs since they are converting better right now.
