Fix the Like-to-Comment Imbalance
The like/comment ratio is 172.7:1 (median 1,092 likes vs just 10.5 comments), which skews heavily toward passive engagement.
Details
Adding explicit comment prompts (questions, polls, 'this or that') in captions can close this gap — even a modest lift in comments will meaningfully boost the ER since comment volume is the weakest metric relative to likes.
