Shift Post Mix Toward Reels
Risha Lodha's Reels are generating a 5.04% engagement rate compared to just 1.46% for static posts — a 245% performance gap within Risha Lodha's own content.
Details
Since accounts under 50K followers receive higher algorithmic reach on Reels, prioritizing this format over static images is the single fastest lever to close the gap between Risha Lodha's current 1.93% overall ER and the 2.5-5% benchmark for Risha Lodha's micro-tier.
