Shift Posting Strategy Toward Reels
Caleb Bayne's Reels are already outperforming static posts — 0.15% ER versus 0.05% ER on posts — yet the overall account ER sits at just 0.06%, well below the 3.5-8% benchmark for nano creators.
Details
Since accounts under 50K followers get higher reach from Reels, prioritizing Reels as the primary format is the fastest lever to close that gap. Aiming to make at least 70% of the next 10 uploads Reels will compound the reach advantage and pull the overall ER upward.
