Shift Volume From Reels to Posts
Rach | UK & Europe travel's static posts and carousels are dramatically outperforming Rach | UK & Europe travel's Reels — Posts ER sits at 13.47% versus only 3.68% for Reels, against an industry benchmark of just 0.55% for carousels and 0.52% for Reels.
Details
This means Rach | UK & Europe travel's audience is already primed to interact deeply with non-Reel content, so prioritize publishing more carousel and static posts to consistently drive that 13.47% ER. Audit Rach | UK & Europe travel's current 27-post mix and aim to ensure at least 60-70% of new content is in Rach | UK & Europe travel's highest-performing format.
