Shift Feed Strategy Toward Reels
ivan bar | fashion's Reels are generating an 11.43% ER compared to just 1.96% for posts, a 5.8x performance gap that demands a format pivot.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and ivan bar | fashion sits at 22,675 — prioritize publishing at least 3 Reels for every 1 static post to maximize algorithmic distribution. Aim to bring their overall account ER, currently at 7.6%, even higher by letting Reels dominate their content calendar.
