Shift Content Mix to Carousels and Reels
The current ER of 0.31% sits well below the 1-2% mid-tier benchmark for accounts in the 100K-1M range.
Details
Industry data shows carousels average 0.55% ER and Reels 0.52%, both nearly double the current performance, so prioritizing these formats over static images (0.45% benchmark) could meaningfully close the gap.
