Shift Feed Mix Toward Carousels
The current engagement rate of 0.37% sits well below the 1-2% mid-tier benchmark, and the posts ER of 0.44% shows the posted content slightly outperforms the overall account average.
Details
Industry data shows carousels lead all formats at 0.55% ER — auditing the last 20 posts and replacing static image slots with carousel formats is a direct lever to close that gap. Aim for at least 50% of new feed posts to be carousels, prioritizing multi-slide educational or storytelling content that rewards swipe-through behavior.
