Double Down on Reels Production
bwa's Reels ER sits at an extraordinary 775.85% versus 24.35% for standard posts, showing an audience of 3,869 followers responds far more to video than static content.
Details
Industry benchmarks show Reels average only 0.52% ER, meaning the account is outperforming the category by a massive margin — shift the posting mix toward more Reels per week to compound this advantage.
