Tasty's InstagramEngagement

Powered by Snippet

buzzfeedtasty
Tasty

@buzzfeedtasty · 43.3M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

Get brand deals

We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

Find brands for my niche →
LowAverageGoodExcellent
4.5K
Median Likes
29
Median Comments
21
Posts Analyzed
$1K – $5Kper sponsored post

Based on 43.3M followers · 0.01% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @buzzfeedtasty to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @buzzfeedtasty's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @buzzfeedtasty's instagram audience is a fit and ask for $1K-$5K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Reels

Tasty's Reels are already outperforming their Posts ER by 3x (0.03% vs 0.01%), yet both formats remain far below the macro-tier benchmark of 0.5-1%.

Details

Prioritize publishing Reels as their primary format to capitalize on that relative strength, and aim for a posting cadence where Reels represent at least 60-70% of their content output. Even a modest lift toward the 0.03% Reels baseline across more content units will meaningfully move their overall account ER closer to the 0.5% macro floor.

Move 02

Fix Your Comment-to-Like Imbalance

Tasty's Like/Comment ratio of 90.7:1 — against a median of only 29 comments per post — signals that their content is generating passive scrolling rather than active conversation.

Details

End every caption or Reel with a single, specific question tied to the recipe (e.g., 'Which ingredient would you swap first?') to directly solicit comments and close that ratio gap. Increasing median comments from 29 toward even 60-80 per post would signal stronger community interaction to both the algorithm and the 73% of brands that prioritize engagement rate over follower count.

Move 03

Leverage ER Data to Renegotiate Brand Deals

Tasty's current estimated brand deal value of $1,000-$5,000 per post is significantly below the industry benchmark rate of $10-25 per 1,000 followers, which on their 43.3M follower base implies a potential ceiling of $433,000-$1,082,500 per post at full-rate pricing.

Details

While their 0.01% ER suppresses that ceiling, publishing a rate card that bundles Reels (their stronger format at 0.03% ER) with usage rights add-ons (25-50% premium) and exclusivity clauses (30-40% premium) positions them to close deals 40% faster and command rates that better reflect their scale.

Free · No sign-up needed

What does your Instagram say about you?

Get a free analysis like Tasty's: engagement rate, brand deal value estimate, and personalized tips.

Analyze your Instagram
Tasty's Instagram Engagement Rate: 0.01%