Shift Budget Toward Reels Exclusively
Butler University Student Life's Reels are outperforming their Posts by a wide margin — 11.23% ER versus 3.99% ER — meaning Reels are generating nearly 3x the engagement per piece of content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and they sit at 1,718 followers, prioritize publishing at least 3 Reels for every 1 static post to compound that reach advantage and push their overall account ER closer to their Reels baseline of 11.23%.
