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@businessoftherapy · 54.2K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 54.2K followers · 0.32% engagement
Next step
Snippet can use this instagram result for @businessoftherapy to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @businessoftherapy's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @businessoftherapy's instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Posts average 0.42% ER, close to the static-image benchmark of 0.45%, but carousels benchmark at 0.55% ER industry-wide — a meaningful lift.
Details
Convert the next 5 posts into multi-slide carousels (tips, case studies, before/after frameworks) to test if the account can move above the current 0.32% account-wide ER toward the 2.5-5% micro-tier average.
The like/comment ratio of 3.4:1 is unusually tight (median 131.5 likes vs 40 comments), showing the audience is primed to engage in comments when prompted.
Details
Add explicit questions or 'comment below' CTAs in captions to push median comments higher, which directly compounds Reels/carousel reach since comments weight heavily in IG's ranking signal.
At 54,244 followers Kelly McKenna LCSW, MBA | Biz Coach for Therapists is just above the sub-50K threshold where Reels get amplified reach, and Reels already benchmark at 0.52% ER vs the current 0.42%.
Details
Publish 2-3 Reels weekly for the next month to see if reach-driven discovery closes the gap toward the 2.5-5% micro-tier ER average, especially since the current 0.32% overall ER rating is flagged 'low' for this bracket.
Free · No sign-up needed
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