Shift Budget Toward Reels Production
Burki | Men’s fashion's Reels are already outperforming their static posts — 4.24% ER versus 3.07% for posts — and industry data confirms Reels get higher reach for accounts under 50K followers like theirs at 20,908.
Details
Aim to increase their Reels output to at least 60% of their weekly content mix to capitalize on this algorithmic advantage and push their overall 3.15% ER even higher within the micro-tier benchmark range of 2.5–5%.
