Shift Posting Mix Toward Carousels
Reels are underperforming at 0.8% ER compared to a Posts ER of 1.41%, suggesting the audience responds more strongly to static or carousel formats.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, and the posts for Prii — UAE Blogger are already outpacing both — meaning carousels are likely the highest-leverage format. Aim to replace at least 2 of every 3 Reels in the upcoming content calendar with carousel posts to capitalize on this pattern.
