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@bryanjohnston_ · 217.2K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 217.2K followers · 0.02% engagement
Next step
Snippet can use this instagram result for @bryanjohnston_ to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @bryanjohnston_'s $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @bryanjohnston_'s instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Bryan Johnston's Reels are dramatically outperforming their static posts — 8.32% ER on Reels versus an overall account ER of just 0.02%.
Details
Across their 29 analyzed posts, this gap signals that their audience responds almost exclusively to video content. Aim to make Reels their primary format, targeting at least 70% of new posts, to pull their overall ER closer to the mid-tier benchmark of 1-2%.
Bryan Johnston's like-to-comment ratio is 577.3:1, which is extremely skewed and suggests their posts are not prompting enough two-way interaction — a key signal Instagram's algorithm uses to distribute content.
Details
Add a direct, specific call-to-action question at the end of every caption to drive comment volume up toward a healthier ratio, since 73% of brands also prioritize engagement rate over follower count when evaluating deals.
Bryan Johnston's current estimated brand deal value is $250-$1,000 per post, but their Reels ER of 8.32% is a strong negotiating asset that most brands won't see unless they present it proactively.
Details
Creators with a published rate card close deals 40% faster, and their Reels performance justifies positioning at the higher end of their range — plus a 20-40% Reels premium on top of their base feed post rate.
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