Shift Volume From Reels to Posts
brooklyn mccabe's Posts ER is 5.6% versus brooklyn mccabe's Reels ER of only 1.83% — that's a 3x performance gap in favor of static posts and carousels.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% (nearly equal at scale), brooklyn mccabe's personal data suggests brooklyn mccabe's audience responds far more strongly to non-Reel formats. Audit brooklyn mccabe's current content mix and prioritize posts and carousels until brooklyn mccabe's Reels ER climbs closer to brooklyn mccabe's overall 3.75% account average.
