Shift to Reels to Close ER Gap
B R O O K E's current engagement rate of 2.81% sits below the nano-tier benchmark of 3.5-8%, and Reels are proven to drive higher reach for accounts under 50K followers like theirs.
Details
Since Reels outperform static images in content format ER and command a 20-40% rate premium in brand deals, prioritizing Reels in B R O O K E's next 10 posts is a direct path to both closing the benchmark gap and increasing B R O O K E's estimated deal value beyond the current $75-$250 per post ceiling.
