Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — a 564.98% Reels ER versus a 3.02% Posts ER signals that their audience responds far more to video content.
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Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and at 5,829 followers Bronte Greenwald | Millennial Mom ✨ is squarely in that high-leverage zone. Aim to replace at least half of their upcoming static posts with Reels to capitalize on this outsized engagement multiplier.
