Shift Posting Mix Toward Reels
The current engagement rate of 1.05% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like Brodie Charles | ONLINE COACH at 18,349.
Details
Aim to make at least 50% of the next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus static images at 0.45%, and pair each Reel with a direct question in the caption to attack the low comment median of 8.0.
