Shift Feed Strategy Toward Carousels
The current Reels engagement rate is 0.19%, which is drastically below the mid-tier benchmark of 1-2% and even below the platform average for Reels at 0.52%.
Details
Industry data shows Carousels lead all formats at 0.55% ER — replacing at least 3 of the next 10 posts with carousel formats could meaningfully close the gap between 0.19% and the content-type average, giving the algorithm more swipe interactions to distribute the content further.
