Replace Reels With Carousel Posts
Brittany Bilodeau's Reels ER is 0.35%, less than half their Posts ER of 0.81%, meaning carousels and static content are significantly outperforming their video output.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, and their own data confirms this gap is even wider on their account. Shift at least 60% of their weekly content to carousel posts and monitor whether their overall 0.83% ER climbs toward the 2.5-5% micro-tier benchmark.
