Shift Post Mix Toward Static and Carousels
brittany's Posts ER of 8.31% significantly outperforms their Reels ER of 5.24%, suggesting their audience responds more strongly to non-Reel formats.
Details
Given that industry benchmarks show carousels averaging 0.55% ER versus Reels at 0.52% — and their posts are already beating both by a wide margin — prioritize publishing more static images and carousel posts to sustain their 7.79% overall engagement rate. Audit their last 22 posts and aim for a content split that favors the formats already driving their above-benchmark numbers.
