Replace Reels With Carousel Posts
BRI 🩷✨'s Reels ER is critically low at 0.12%, while BRI 🩷✨'s Posts ER is 0.48% — four times higher.
Details
Industry benchmarks show carousels average 0.55% ER, which is closer to their posts performance and above their overall 0.41% account ER. Shift BRI 🩷✨'s content calendar to prioritize carousels over Reels immediately, as this single format swap aligns with their strongest existing content signal.
