Shift Content Mix Toward Carousels
The account-wide ER sits at 0.0% and Reels ER is just 0.01%, both far below the micro-tier benchmark of 2.5-5% and even below the format averages (Reels 0.52%, Carousels 0.55%, Static 0.45%).
Details
Since carousels post the highest average format ER in the benchmarks, test replacing at least half of the next 10 posts with carousel-style content to see if swipe-through interactions lift the engagement baseline.
