Replace Reels With Carousel Posts
Reels are underperforming at a 0.55% ER compared to the Posts ER of 1.21% — more than double the return.
Details
Industry benchmarks confirm carousels outperform Reels (0.55% vs 0.52%) for feed engagement, so shifting the content mix toward multi-slide carousels on pharmacy reviews, drug comparisons, or medication guides will directly lift the overall 1.06% account ER. Aim to replace at least 2 out of every 3 Reels with carousels in the next 30-day posting cycle.
