Shift Content Mix Toward Posts
Bretman Rock's Posts are outperforming Reels by a significant margin — 1.98% ER versus 0.73% ER respectively — meaning their static and carousel content drives nearly 3x more engagement per impression.
Details
Prioritize feed posts and carousels in their content calendar, aiming for at least a 2:1 ratio of posts to Reels, to capitalize on the format their 19.1M audience is already responding to most.
