Shift Budget Toward Reels Production
Reels are already outperforming static posts with a 4.33% ER versus an overall 3.49% posts ER — a meaningful gap worth exploiting.
Details
Since accounts under 50K followers get higher reach from Reels, increasing Reels output as a share of the 23 analyzed posts should compound both reach and engagement. BREE FILIPPONE | EX. SCIENCE & PT should aim to make Reels the primary format until the account crosses the 10K follower threshold.
